Tata Power’s 'EcoCrew' drives solar awareness among 3 lakh students across 24 cities!

In a pioneering initiative to reiterate its commitment to India’s energy transition and to fast track the adoption of solar energy, Tata Power has created new benchmarks with its EcoCrew program - India’s largest Energy Literacy Movement. 

Reaching almost 3 Lakh students in 1000+ schools across Uttar Pradesh and Uttarakhand, the program so far has sensitised students to the impact of global warming and climate change and educated them on the adoption of solar energy for their homes as an easy and affordable alternative solution.  

The program has not only created legions of EcoCrew who are BFFs of Nature and true ambassadors of sustainability in their communities, but also helped the cause of making Uttar Pradesh and Uttarakhand the 3rd largest adopters of rooftop solar under the PMSGY with 3.14 lakh installations to date amounting to 1.1 GW.

The EcoCrew movement has travelled 24 cities over the last 12 months, cumulating more than 50,000 minutes of interactive on-ground learning and close to 1,50,000 minutes of online engagement. Students learnt about clean energy alternatives, solar energy, and energy conservation. They pledged to become change makers in their homes, communities and neighbourhoods. 

 Students also participated in energy audits, creative competitions, and a 21-day gamified online sustainability challenge, encouraging measurable planet-friendly actions both at school and at home. Tata Power’s sustainability buddy Globey brought alive the need for each of us taking small actions every day to make a big change for planet Earth. 

The top schools and students who actively championed and engaged with the initiative are all set to be felicitated and celebrated at 5 mega finale events over the next 2 weeks in Lucknow, Varanasi, Agra, Gorakhpur and Meerut. 

Today, Uttar Pradesh stands among India’s top 3 states in rooftop solar adoption, with 2.6 lakh installations and a total installed capacity of 901.42 MW. This rapid progress has been enabled by the dual subsidy structure, combining Central and State incentives — with up to ₹78,000 from the Central Government and ₹30,000 from UPNEDA — making solar adoption more accessible and affordable for households. In alignment with the Government’s clean energy vision and to further accelerate rooftop solar adoption, Tata Power has also been promoting its ‘GharGharSolar’ initiative — first launched in Varanasi last year — to drive large-scale awareness and installation of residential rooftop solar systems under PMSGY

The journey of EcoCrew in Uttar Pradesh marks the beginning of a larger national mission. Tata Power plans to expand the initiative across multiple states, reaching millions of students in the coming years to build a foundation of energy literacy, climate responsibility, and accelerate solar readiness.

By nurturing a generation of informed and responsible young citizens, Tata Power is strengthening India’s roadmap to energy independence, in line with the national vision of Atmanirbhar Bharat and the clean energy goals of the PM Surya Ghar Yojana.